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AMSOIL - From the President's Desk - January 2008

in 1972, as you know, AMSOIL INC. developed the world's first API rated synthetic motor oil. A year later AMSOIL adopted its multi-level marketing program. It is that year, 1973, that we celebrate as our anniversary date. It follows, then, that 2008 marks our thirty-fifth year as an MLM company.

The world of multi-level marketing was somewhat different back in 1973. At that time, as many Dealers can attest, MLM companies were springing up everywhere. Unfortunately, many of those companies took the principles of multi-level marketing and twisted them for their own profit at the expense of innocent distributors. They charged exorbitant registration fees and offered inferior quality products. These get-rich-quick marketing provided large, short-term incomes for a very few and left all others holding the bag.

Before long, these scams forced intense government scrutiny, and regulatory agencies like the Federal Trade Commission stepped in to clean up the industry. After a great deal of struggle, laws were imposed, but honest companies continued to suffer from the industry's tarnished reputation.

Fortunately for AMSOIL, our company was set on a solid MLM foundation. We had established all of the critical components that seperate the honest and profitable business opportunities from the fly-by-nighters. Now, 35 years later, the opportunity available to AMSOIL Dealers has never been stronger.

While the unscrupulous MLM companies have, for the most part, been eliminated, individuals interested in an MLM career should be aware that not all companies offer a realistic chance at financial security. When attempting to sponsor skeptical individuals, you should make them aware of the central features that identify a legitimate MLM company.

First and foremost, a company must have high quality products. Not only does quality attract customers, it instills confidence and enthusiasm in distributors. It also helps if the product line is large, providing distributors with diversity and choice. Clearly, AMSOIL excels like no other in this area. We test our products against all competitors, and we're not afraid to show results. What other company publishes the kinds of comparison testing AMSOIL publishes? That's right, and there is only one reason for that.

Company support is also necessary. Knowledgeable Dealers are successful Dealers, and AMSOIL puts great effort into Dealer training. We provide our corporate magazine, a wide selection of literature, videos, training materials and thousands of pages of website content. We offer AMSOIL University, regional sales meetings and conventions. And unlike most MLM companies, AMSOIL offers direct company access for our Dealers. All phone calls, letters and emails we receive are accepted and responded to.

Stability is another feature common to successful MLM companies. Potential Dealers you encounter should be aware of this company's track record. We have worked hard to establish the solid reputation we have. We have never, ever missed paying a bill or a commission check. The majority of our profits are reinvested in the company for improvement and growth. And I'm proud to say, we have extremely skilled people at all levels of this company, including our management and technical positions.

Good MLM companies make only legitimate claims. AMSOIL doesn't promise instant riches, and we don't promote our products beyond the facts. All AMSOIL products performed as advertised, and any success an AMSOIL Dealer has is the result of hard work and determination.

Finally, good MLM companies have dedicated distributors. Good people are attracted to good companies, and AMSOIL Dealers find security in knowing that their commitment pays off. We have had 35 years of Dealer dedication, and believe me, that dedication goes both ways.

As we look ahead to another great year, I wish all of our Dealers and loyal Preferred Customers the very best. You have my assurance that the products we produce and the services we provide will continue to drive this company's growth and your success in your AMSOIL Dealership.

A.J. "Al" Amatuzio
President and CEO, AMSOIL INC.

Premium AMSOIL Synthetic Motor Oils offer the longest drain intervals on the market, unsurpassed protection and performance that effectively extends equipment life and improved fuel economy, saving customers money at the pump and reducing the nation’s dependence on foreign oil.

"AMSOIL INC. warrants that the use of its lubricants will not cause mechanical damage to any mechanically sound equipment when AMSOIL INC. products are used in full compliance with the company's recommendations and instructions."

FULL WARRANTY

AMSOIL synthetic motor oils are formulated to surpass engine test specifications, offering protection far greater than competing motor oils for extended drain intervals. Most synthetic oil manufacturers make no claim to extended drain intervals, deferring to the maintenance schedule provided by the vehicle manufacturer. With its unparalleled oil and warranty program, AMSOIL offers consumers unprecedented protection and economics.

Another AMSOIL First

More than 20 years ago, AMSOIL began using the NOACK volatility test as a comparison tool and measurement of quality. Back then, nearly every oil tested side-by-side with AMSOIL synthetic motor oils failed, and those that passed barely squeaked by. Other oil companies paid no attention to NOACK results until Ford Motor Company made it a requirement for service fill oils, validating what AMSOIL had said all along.

AMSOIL Now An ISO Certified Manufacturer
AMSOIL recently received ISO 9001:2000 certification of our Quality Management System (QMS). NSF International Strategic Registrations is the registrar that has verified our QMS meets the requirements of the ISO 9001:2000 standard, the most widely utilized quality standard throughout the world for quality management systems. ISO standards are used by over 300,000 companies worldwide setting rigorous standards for businesses, government and industry.

ISO 9001:2000 is applicable to any manufacturing and service organization providing a framework for system development that focuses on the customer, quality system performance and ongoing improvement. AMSOIL received ISO 9001:2000 registration under the scope: synthetic lubricants blending, packaging, and other fulfillment directly associated with lubricant product.

The ISO certification puts AMSOIL in line with some of the most efficient companies in the world. It is further assurance that the products and services AMSOIL provides will continue to maintain the high level of quality the company always demanded.

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