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AMSOIL - From the President's Desk - July 2009

You will notice in this issue of your Action News that the second edition of the motorcycle white paper, A Study of Motorcycle Oils, is now available. Many of the same oils that were tested for the original edition were included again, and a few new oils were added. Also added was the following editor’s note:

At the time of its original printing in December 2005, the A Study of Motorcycle Oils white paper represented the most comprehensive study of motorcycle oils ever published. The document served to educate hundreds of thousands of readers on the complex dynamic of motorcycle oil and motorcycle operation. The paper revealed, through an exhaustive series of relevant industry tests, that the motorcycle oils available to consumers varied greatly in quality and in their ability to perform the functions of motorcycle lubrication.

This second edition printing maintains the same scientific approach and includes the same testing protocol. Additional oils were tested, and some of the original oils tested differently than they had initially, indicating formulation changes. It should be noted that while some oils tested more poorly than they originally had, others showed improvement. Whether or not this improvement can be credited to the data revealed in the original publication remains a matter of speculation. In any case, as motorcycle oils continue to improve, consumers benefit.

Click here to Download the Motorcycle Oil Study

The real point of interest for me lies in the last three sentences. Most notable is the fact that some of the oils tested did actually test better than they originally had. As indicated, we can’t be sure that those formulations improved because of the results we revealed, but I strongly suspect that is the case. It may very well be that we shamed them into improving. It wouldn’t be the first time.

Think back. It wasn’t long after our introduction of the world’s first API rated synthetic motor oil that others began to follow. Mobil 1, of course, was the most notable. AMSOIL has raised the bar. We had set a new standard in motor oil quality and the others and the others could simply ignore it no longer. A small start up company in northern Wisconsin was establishing itself as the quality leader.

We followed that Original 10W-40 with our revolutionary two cycle oil. Again, we had taken lubrication to a new level, and I was particularly proud of that product. It represented my philosophy, and the philosophy, and the philosophy shared by our executive vice presidents Alan Amatuzio and Dean Alexander, when formulating lubricants. As we developed that oil I ignored the expense and kept insisting that we maximize the additive level to ensure the absolute best performance. Our supplier had never seen that done to that extent, but recognized, then and there, that AMSOIL was not a normal lubricant manufacturer. That oil was released to consumers with a 100 to 1 mix ratio recommendation, but tested flawlessly at 200 to 1. You can ensure that the other two cycle oil manufacturers took notice.

We continued to set the standard with the development of diesel oils, marine oils, racing oils and an outstanding line of drivetrain lubricants. We, quite literally, lead the way in the advancement of lubrication. I seriously wonder if, even today, we would still be stuck on the 3,000 mile drain intervals if it were not for AMSOIL INC. And I wonder also if the volatility of motor oils would even be an issue today if AMSOIL had not begun measuring it many years ago. I could go on.

I guess the real point of the motorcycle oil white paper and our continuous pursuit of quality is summed up in the final sentence of the editor’s note:

In any case, as motorcycle oils continue to improve, consumers will benefit.

That’s where AMSOIL Dealers come in. You represent a company that is absolutely committed to doing the right thing to consumers. Rather than offering products that prey on the 3,000 mile drain mindset, you offer products that save money and the environment. Rather than offering products that hide behind meaningless slogans and gimmicks, you offer products that do what they are promoted to do. And rather than offering products that are formulated to minimum quality standards, you offer products that set the quality standards.

A. J, “Al” Amatuzio
President and CEO, AMSOIL INC.

Premium AMSOIL Synthetic Motor Oils offer the longest drain intervals on the market, unsurpassed protection and performance that effectively extends equipment life and improved fuel economy, saving customers money at the pump and reducing the nation’s dependence on foreign oil.

"AMSOIL INC. warrants that the use of its lubricants will not cause mechanical damage to any mechanically sound equipment when AMSOIL INC. products are used in full compliance with the company's recommendations and instructions."

FULL WARRANTY

AMSOIL synthetic motor oils are formulated to surpass engine test specifications, offering protection far greater than competing motor oils for extended drain intervals. Most synthetic oil manufacturers make no claim to extended drain intervals, deferring to the maintenance schedule provided by the vehicle manufacturer. With its unparalleled oil and warranty program, AMSOIL offers consumers unprecedented protection and economics.

Another AMSOIL First

More than 20 years ago, AMSOIL began using the NOACK volatility test as a comparison tool and measurement of quality. Back then, nearly every oil tested side-by-side with AMSOIL synthetic motor oils failed, and those that passed barely squeaked by. Other oil companies paid no attention to NOACK results until Ford Motor Company made it a requirement for service fill oils, validating what AMSOIL had said all along.

AMSOIL Now An ISO Certified Manufacturer
AMSOIL recently received ISO 9001:2000 certification of our Quality Management System (QMS). NSF International Strategic Registrations is the registrar that has verified our QMS meets the requirements of the ISO 9001:2000 standard, the most widely utilized quality standard throughout the world for quality management systems. ISO standards are used by over 300,000 companies worldwide setting rigorous standards for businesses, government and industry.

ISO 9001:2000 is applicable to any manufacturing and service organization providing a framework for system development that focuses on the customer, quality system performance and ongoing improvement. AMSOIL received ISO 9001:2000 registration under the scope: synthetic lubricants blending, packaging, and other fulfillment directly associated with lubricant product.

The ISO certification puts AMSOIL in line with some of the most efficient companies in the world. It is further assurance that the products and services AMSOIL provides will continue to maintain the high level of quality the company always demanded.

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