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AMSOIL - From the President's
Desk - July 2009
You will notice
in this issue of your Action News that the second edition
of the motorcycle white paper, A Study of Motorcycle Oils,
is now available. Many of the same oils that were tested for
the original edition were included again, and a few new oils
were added. Also added was the following editor’s note:
At the time
of its original printing in December 2005, the A Study of
Motorcycle Oils white paper represented the most comprehensive
study of motorcycle oils ever published. The document served
to educate hundreds of thousands of readers on the complex
dynamic of motorcycle oil and motorcycle operation. The paper
revealed, through an exhaustive series of relevant industry
tests, that the motorcycle oils available to consumers varied
greatly in quality and in their ability to perform the functions
of motorcycle lubrication.
This second
edition printing maintains the same scientific approach and
includes the same testing protocol. Additional oils were tested,
and some of the original oils tested differently than they
had initially, indicating formulation changes. It should be
noted that while some oils tested more poorly than they originally
had, others showed improvement. Whether or not this improvement
can be credited to the data revealed in the original publication
remains a matter of speculation. In any case, as motorcycle
oils continue to improve, consumers benefit.
Compare
for the two Motorcycle Oil Papers.
* * *
Original
2005 Motorcycle Oil Paper * * * New
2009 Motorcycle Oil Paper * * *
The real point
of interest for me lies in the last three sentences. Most
notable is the fact that some of the oils tested did actually
test better than they originally had. As indicated, we can’t
be sure that those formulations improved because of the results
we revealed, but I strongly suspect that is the case. It may
very well be that we shamed them into improving. It wouldn’t
be the first time.
Think back. It
wasn’t long after our introduction of the world’s
first API rated synthetic motor oil that others began to follow.
Mobil 1, of course, was the most notable. AMSOIL has raised
the bar. We had set a new standard in motor oil quality and
the others and the others could simply ignore it no longer.
A small start up company in northern Wisconsin was establishing
itself as the quality leader.
We followed that
Original
10W-40 with our revolutionary two
cycle oil. Again, we had taken lubrication to a new level,
and I was particularly proud of that product. It represented
my philosophy, and the philosophy, and the philosophy shared
by our executive vice presidents Alan Amatuzio and Dean Alexander,
when formulating lubricants. As we developed that oil I ignored
the expense and kept insisting that we maximize the additive
level to ensure the absolute best performance. Our supplier
had never seen that done to that extent, but recognized, then
and there, that AMSOIL was not a normal lubricant manufacturer.
That oil was released to consumers with a 100 to 1 mix ratio
recommendation, but tested flawlessly at 200 to 1. You can
ensure that the other two cycle oil manufacturers took notice.
We continued to
set the standard with the development of diesel oils, marine
oils, racing oils and an outstanding line of drivetrain lubricants.
We, quite literally, lead the way in the advancement of lubrication.
I seriously wonder if, even today, we would still be stuck
on the 3,000 mile drain intervals if it were not for AMSOIL
INC. And I wonder also if the volatility of motor oils would
even be an issue today if AMSOIL had not begun measuring it
many years ago. I could go on.
I guess the real
point of the motorcycle oil white paper and our continuous
pursuit of quality is summed up in the final sentence of the
editor’s note:
In any case,
as motorcycle oils continue to improve, consumers will benefit.
That’s where
AMSOIL Dealers come in. You represent a company that is absolutely
committed to doing the right thing to consumers. Rather than
offering products that prey on the 3,000
mile drain mindset, you offer products that save money
and the environment. Rather than offering products that hide
behind meaningless slogans and gimmicks, you offer products
that do what they are promoted to do. And rather than offering
products that are formulated to minimum quality standards,
you offer products that set the quality standards.
A. J, “Al”
Amatuzio
President and CEO, AMSOIL INC.
Premium AMSOIL
Synthetic Motor Oils offer the longest drain intervals
on the market, unsurpassed protection and performance that
effectively extends equipment life and improved fuel economy,
saving customers money at the pump and reducing the nation’s
dependence on foreign oil.
"AMSOIL INC. warrants that the use of its lubricants will not cause mechanical damage to any mechanically sound equipment when AMSOIL INC. products are used in full compliance with the company's recommendations and instructions."
FULL
WARRANTY
AMSOIL
synthetic motor oils are formulated to surpass engine test
specifications, offering protection far greater than competing
motor oils for extended drain intervals. Most synthetic oil
manufacturers make no claim to extended drain intervals, deferring
to the maintenance schedule provided by the vehicle manufacturer.
With its unparalleled oil and warranty program, AMSOIL offers
consumers unprecedented protection and economics.
Another
AMSOIL First
More than 20 years
ago, AMSOIL began using the NOACK volatility test as a comparison
tool and measurement of quality. Back then, nearly every oil
tested side-by-side with AMSOIL synthetic motor oils failed,
and those that passed barely squeaked by. Other oil companies
paid no attention to NOACK results until Ford Motor Company
made it a requirement for service fill oils, validating what
AMSOIL had said all along.
THE
NOACK Volatility Test
The NOACK
Volatility Test determines the evaporation loss
of lubricants in high temperature service. The more
motor oils vaporize, the thicker and heavier they become,
contributing to poor circulation, reduced fuel economy
and increased oil consumption, wear and emissions. AMSOIL
Synthetic Motor Oil resists high temperature volatization
better than other motor oils. AMSOIL Synthetic Motor
Oil maintains peak fuel efficiency and reduces oil consumption
and emissions. |
AMSOIL Now An ISO Certified
Manufacturer
AMSOIL recently
received ISO 9001:2000 certification of our Quality Management
System (QMS). NSF International Strategic Registrations is
the registrar that has verified our QMS meets the requirements
of the ISO 9001:2000 standard, the most widely utilized quality
standard throughout the world for quality management systems.
ISO standards are used by over 300,000 companies worldwide
setting rigorous standards for businesses, government and
industry.
ISO 9001:2000
is applicable to any manufacturing and service organization
providing a framework for system development that focuses
on the customer, quality system performance and ongoing improvement.
AMSOIL received ISO 9001:2000 registration under the scope:
synthetic lubricants blending, packaging, and other fulfillment
directly associated with lubricant product.
The ISO
certification puts AMSOIL in line with some of the most efficient
companies in the world. It is further assurance that the products
and services AMSOIL provides will continue to maintain the
high level of quality the company always demanded.
Which
AMSOIL Products Are Recommended For Your Car or Truck?
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